News Article

Meet the Finalists - Jill Noble - The Sheep Show Podcast

   Tuesday 3rd November, 2020

A human resources professional has turned to sheep farming in Gippsland, and has created an increasingly popular podcast along the way.

Jill Noble’s “The Sheep Show Podcast” celebrates all things ovine” with each share of the podcast putting Gippsland and its farming capabilities on the map.

Her creativity and connection caught the eye of the 2020 Excellence in Agribusiness Awards judges and she is one of four finalists in the Female Agribusiness Leader of the Year, an award generously sponsored by Leadership Victoria, via a place in their Women in Leadership program, valued at $6,000.

The focus audience for the Sheep Show podcast is first generation farmers; encouraging diversity in farming and regenerative farming practices.

The podcast aims to bring education, mentorship and know-how to sheep farmers and breeders at the click of a button.
With 50% of listeners from Australia and 50% from overseas, the USA accounts for about 30% of the listenership and there also people tuning in places like Mexico and Nigeria.

Jill and her husband, Gary, have been passionate about regenerative farming for a long time.

They had been attending the Seymour alternative farming expo annually for 10 years, prior to buying their property in Hallston, 5 years ago. Jill had even facilitated some of the workshops at the expo.

To help transition their sheep property into a small business rather than just a lifestyle farm, Jill has tapped into her background in HR and facilitation, utilising the skills and experience acquired through running her own HR business to apply to their Gippsland enterprise.

The Nobles now breed and show their sheep and sell their lamb direct to consumers.

Jill’s podcasts are interview style with different guests each week, with Jill using her network to source content and even contacting people she admires directly to be involved in the podcast.

She takes on feedback from listeners and through official podcast reviews to help her determine the key topics to cover. Her aim is not to answer all the questions, but to give people different perspectives and encourage them to be curious and investigate further.

As the podcast community develops, Jill has plans to set up a closed Facebook account, so that sheep farmers can share their learnings and stay connected.

Future podcast areas of focus will include farming legends, business skills, and collaboration.

Jill wanted to use regenerative principles on their farm and noted that at times it was hard to tread her own path when everyone around her was telling her it would not work.

She created the podcast in part, to support other farmers also wanting to walk their own path and adapt farming methods based on their own principles.

Jill is actively involved in many agribusiness communities including being elected to “The Royal Agricultural Society of Victoria sheep” committee less than 12 months after claiming a number of breed awards at the Melbourne show.
She has also used her facilitating skills to run courses for Young Farmers Ministerial Council.

With a leadership style that earned her a place on the finalist list, Jill reflected she has enjoyed the support of several mentors when she started out farming and now sees her podcast and their farm tours, as a way to give back to the community and start mentoring others.