News Article

Gippsland Trusted Provenance Trademark - Update

   Wednesday 11th November, 2020

Gippsland Trusted Provenance will be a registered trademark, managed by Food & Fibre Gippsland for produce grown in the Gippsland region.

Gippsland is a rich and diverse region with a strong history in producing consistently high quality food and fibre produce and products to service domestic and international markets. Already home many individual brands, the aim of this certified trademark is to build more awareness for these brands and the region, by creating a common theme across all of Gippsland.

This certified trade mark will authenticate product origin and support broader recognition of the collective strength of regional produce.

The trademark will allow consumers to readily identify produce grown or products created within the Gippsland region, and establish a network where more is known about Gippsland's large and diverse food production.

Anyone who grows or manufactures products predominately using ingredients from the region and has their business registered within the six shire boundarires of Gippsland as set out by the Victorian Electoral Commission, will be eligible to register as a user of the trademark.

There will be an application and approval process for businesses wanting to use the trademark, with rules and guidelines governing its ongoing use once approved.

As is the case with setting up any new trademark, there is an application and approval process with IP Australia and the ACCC.

This application will be submitted by the end of November, and planning work is underway for a launch to Food & Fibre Gippsland members and businesses.

We will keep you posted on how the project is progressing as it moves through each stage of the approval process!