Gippsland covers a geographic footprint of 41,556 km² which is about 60% of the land size of Tasmania, or roughly the same size as the Netherlands.
Representing 18.27% of the state of Victoria ,Gippsland stretches from Melbourne's eastern outskirts all the way to the state border with New South Wales in Victoria's far east and is famous for its pristine agricultural land close to key transport hubs, world class innovation centres, and regional universities.
28 percent of the land is used for agricultural purposes.
It’s a diverse region with landscapes that range from farmland to mountains, to lakes and beaches, with much of Australia’s premium quality produce coming from various pockets of this vast part of Victoria that 271,266 * people call home.
Whether it be beef, lamb, dairy, cheese, wine, honey, smallgoods, fruit or vegetables, along with beautiful wool, hemp and mohair products – the food & fibre sector, which also includes manufacturers and food processors who proudly use local ingredients in their ranges, is a $7 billion dollar industry.
Gippslanders are known to be a loyal, down to earth bunch who are passionate about where they live, and the food and fibre products that come from their much loved part of the world.